Decision Making is an intricate and complex subject. A purely linear account of decision-making processes is not capable of explaining the myriad of variables involved in most simple cases of human decisions operated in complex environments.
It is often argued that laboratorial research is not capable of dealing with the necessary complexity to study the issue. Nevertheless, cutting-edge neuroscientific experiments and new analysis’ techniques can offer us at least a framework to explain human behavior in its relationship with homeostatic pressures, self-control, inhibition, emotion and reasoning, as long as it is studied considering its ecological relevance, context-sensitivity, scope, limitations, presuppositions and implications.
